Dear Clients,

This newsletter's intent is to update you on what's new at Nittany Web Works, remind you about upcoming events, and inform you about web trends and news. We will also give you tips on better managing your websites.

Thank you to everyone who has been a client over the years, we hope we can serve you for many years to come. Any suggestions or questions, let us know. Enjoy!

BirkenstockShoeFly.com: Our latest ecommerce site launch is for the Harrisburg-based Birkenstock shoe retailer. The site features a clean interface design in order to make shopping as accessible as possible for the end-user; as well as a number of our core ecommerce package features including: product inventory integration, product search capabilities, email marketing sign-up and a streamlined single page checkout process.

Click here to view the live site or for more examples of our current work, visit our portfolio.

This section is intended to give you ideas for mailers/sales/etc that you could offer your visitors, and to remind you of important upcoming events.

• Parents Day is July 25th
• July is a common Vacation month
• July is a Summer month

» FEATURED DATA FEED

From TheFind's site: "Find every product from every store, every coupon, and every review. Everything you need to decide quickly what to buy and where to buy it." TheFind.com is a free comparison shopping site that lists over 320 million products from more than 500,000 stores and online merchants.

TheFind.com is now accepting data feeds, allowing you to post your site's products and get more traffic to your site. Like Google Product Search, TheFind.com does not charge for inclusion! Contact us for more information about integrating your site's products.

» Marketing Opportunities

Ebay AdCommerce is one of the newer ways to market your e-commerce website and products. It is managed similarly to Google AdWords. We can set you up quickly and you can start showing ads on eBay search pages. Contact Jay at jayd@nittanyweb.com if you're interested.
» Read More from Ebay

» RECENT UPGRADES

If you see something here you'd like to learn more about or how to take advantage of, just ask!
• Marketplace Shipping Status Export (Amazon only for now)
• Order Processing Interface Upgrades (improved efficiency, notes, email customers)
• Support for Authorize.net's AFDS Service
• Search Suggest Feature

» PLANNED UPGRADES

We're still working on these upgrades, and many other minor ones:
• Marketplace Error Reporting (for Amazon first)
• New Discount Module (many new options)
• Mobile Version of the Ecom Platform
• Data Import Log Graphs - Products, Orders (for accounts with integrations)
• More Integrations (details to come)

» GOOGLE UPDATES SEARCH ALGORITHM, URGES UNIQUE CONTENT

Google recently issued two updates, code-named Caffeine and May Day by industry analysts. Traffic patterns around the web are shifting, and we are seeing a clear takeaway point that will benefit you:

Work on building truly excellent content, and lots of it.

The litmus test here is to ask yourself, "if I had no affiliation with my site and I came across this, would I book mark it, link to it from my site, or email a friend about it.?" The more clearly you can say "yes" to that question, the better off you will be.

An added benefit of making lots of pieces of truly remarkable content (e.g. People will want to remark on it) is that you will get link to lots of your internal pages. Google refers to this as a "deep" link structure, and tends strongly to reward it with more traffic.

One of the best ways to build content is to add a blog. Contact Jay about low cost solutions on scalable, enterprise-quality blog solutions like Wordpress. Also, feel free to contact us for a free consultation about how you can use SEO to scale your business.

Brian Toomey
SEO Expert and strategic partner of Nittany Web Works
JB Web Analytics | http://www.jbwebanalytics.com

» ADD MORE CONTENT, REGULARLY WITH A WORDPRESS BLOG

If you've ever thought about publishing a blog to go along with your other website efforts, you should consider using WordPress, hosted ON your site. Hosting your blog on-site is better for SEO/building organic traffic than having it on a separate domain or subdomain. We can setup a WordPress blog for you as http://www.yoursitename.com/blog/ . We would bill you for approximately 2-5+ hrs depending on the level of customization you want for the design.

Many don't know this, but a WordPress blog can also act as a CMS (content management system) for all kinds of content you may want to add to your site, not just blogging. If this is something you would like to get started, or have further questions, please let us know.

» REVIEW GOOGLE ANALYTICS FREQUENTLY

Often you can find ways to improve site performance, increase visitorship, increase conversion rate, decrease bounce rate, or just know more about the way your site is being used. Jay would be happy to review your Google Analytics account with you, and its a good idea to do so every 1-2 months at a minimum.

» SEEKING NEW CLIENTS

We're looking for new clients, and the best kind are referrals! Please let your friends and business associates know about us. More than 75% of our long-term clients have been referrals from satisfied clients, we want to keep that tradition going!