January 2006 Newsletter
Dear Clients,

CONTENTS
  Introduction
E-Commerce
Hosting
Our Staff
Coming Soon
Featured Websites
2005 was a year of continued learning, growth & accomplishment for Nittany Web Works, both in terms of client projects but also in terms of the development of the software & services we provide.

This will be the first in a series of newsletters that will serve to highlight the progress we are making towards reaching our goals, and feature important information related to our services.

Our goals:
Provide custom design, development & hosting services to meet the individual needs of our clients. (web design, print design, marketing, programming, databases, interfaces, web-based software, etc.)
Develop & maintain web-based services that will benefit our clients, such as: Shopping Cart System, Mass Email Management System, Search Engine Management, other E-Commerce marketing tools, Editable Content Areas, Product Data Integration, Extranet Solution, and more.

Our focus is on making sales, service & marketing tasks (1) possible, (2) more effective and (3) more efficient.
E-Commerce
Online shoppers spent $30.1 billion, excluding travel, during the 2005 holiday shopping season (10/29 - 12/23), up 30% from 2004, according to a Goldman, Sachs & Co., Nielsen/NetRatings report. Click here for full press release.

Our Premier Shopping Cart System provided the means for over $350K in sales to occur through client websites in 2005. Our initial projections for 2006 are over $1M.

Nittany Web Works' e-commerce clients got a larger piece of the pie this year, mainly due to the use of our pay-per-performance Internet marketing integrations(PDI) & management services (IMM) being used in conjunction with our Premier Shopping Cart System. (PDI=Product Data Integration, IMM=Internet Marketing Management)

Click here to learn more about our E-Commerce & Marketing Platform.
Hosting
On the website hosting front, in 2005 the number of sessions(closest approximation of visitors) for the websites we host was up 326%. The following table shows the past 3 years of overall hosting data:

Year
Sessions
Pageviews
P/S
2005
979,501
4,019,915
4.1
2004
229,812
1,181,641
5.1
2003
173,379
1,430,410
8.3

We encourage all of our hosting clients to monitor their website traffic using Urchin regularly--this data can be invaluable to managing your online presence and marketing efforts.
Our Staff
We added two members to our staff in 2005: Alice Hostler, Internet Marketing Management and Christine Hopkins, Accounting. We are currently in the process of adding another Developer/Systems Administrator, and in some months we will be adding a Sales/Client Service Executive.
Coming Soon
We are currently in the planning stages of upgrades to our existing web-based services and some brand new integrations.

Upgrades to Existing Systems
Premier Shopping Cart System (SCS)
   Admin Efficiency Improvements
   Sales Reporting
   UPS Integration
   Google AdWords Integration
   Yahoo! Search Marketing Integration
   Ebay Integration
Mass Email Management System (MEMS)
   Admin Efficiency Improvements
   HTML-Based Mailers (currently BETA)
Search Engine Management (SEM)
   Results Reporting (via the CAC)
   Expanded Key Phrase Coverage & Reporting
 
New Systems Coming
Web-Based Email for Clients
Google Sitemaps Integration
Secure Online Billing (via the CAC)
Email Account Management (via the CAC)
   (Create / Remove Email Accounts)

We will announce each significant upgrade as they are completed. As always, if you have any suggestions that would improve your experience with us, please let us know. Efficiency improvements are always occurring, but we thrive on your feedback.
Featured Websites
Please visit our featured e-commerce websites:
New Balance Altoona
newbalancealtoona.com
Sparkles Gift Basktes
sparklesgiftbaskets.com
Tadpole Crossing
tadpolecrossing.com
We look forward to serving your needs in 2006 and in the future!

We appreciate any friends or business associates you can send our way, as referrals are primarily how our business has grown over the past 6 1/2 years.

Thank you,

Nittany Web Works Staff
www.nittanyweb.com
877.686.1757
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